Jif Peanut Butter Cereal is one of the latest additions to Kelloggs portfolio

Jif Peanut Butter Cereal is one of the latest additions to Kellogg's portfolio

Kellogg has announced 12 new product launches in its home market as it works to rejuvenate sales in its core breakfast and snacking brands.

Earlier this year the firm was hit by downward pressure on sales in both the snack and cereal aisles. It said it would look to revive breakfast as an "occasion", place cereal at the forefront of consumers minds and concentrate on winning share over alternative breakfast options.

Last week it announced its first product collaboration with Danone - the YoCrunch Greek Cereal Bowl - a combination of yoghurt and cereal.

The latest product launch list sees it further push cereal as a "beyond breakfast" product, extending it to snack categories and portable options.

Here is a list of the latest products in the cereal, snacks and frozen options categories to look out for.


  • Jif Peanut Butter cereal: Made with Jif Peanut Butter and contains 100 calories and eight grams of whole grain as well as 11 vitamins and minerals.
  • Rice Krispies Multi Grain Shapes: Made with rice and whole grain and has 12 vitamins and minerals and six grams of sugar per serving.
  • On the Go Fun cereal pouches: In a move to position cereal as a "snack" option, Kellogg has also launched portable snack packs of Froot Loops, Krave Chocolate, Apple Jacks and Corn Pops in single serving portable snack packs.

Frozen Foods

  • MorningStar Farms veggie breakfast sandwiches: These are available in Veggie Sausage, Egg & Cheese at 220 calories and with 15 grams of protein and; Veggie Scramble with Cheese, 140 calories and with 10 grams of protein. Each features thin English muffins made with whole grain.
  • Kellogg's Eggo Bites Chocolatey Chips pancakes: These are a portable option, and come in a microwaveable pouch for easy preparation. They are packed with flavour so require no syrup.
  • Kellogg's Eggo Thick & Fluffy Minis Chocolate Delight waffles: These chocolate flavoured waffles have been marketed as a breakfast or snacking option.


  • New Keebler S'mores cookies: Available in original and peanut butter flavours.
  • New Keebler Simply Made Peanut Butter Chocolate Chip cookies: The third Simply Made product from Keebler and continue the theme of simple ingredients, with no artificial preservatives or colours.
  • Town House® Pretzel crackers: Available in Parmesan Herb and Sea Salt and are designed for "casual snacking" and entertaining.
  • Club Cornbread Cracker Bites: Available in home style and jalepeno varieties and offer the cornbread experience in a snackable cracker form.
  • Rice Krispies Crackle Snaps: Bite size nits with caramel or fudge drizzle in portable pouches for easy snacking in the car or on the run.
  • Rice Krispies Treats Blasted bars: Are a "smart snack" with 90 calories per 22g bar and include ingredients such as S'mores and Chocolatey chips.