Kellogg hopes protein option will boost Spacial K appeal

Kellogg hopes protein option will boost Spacial K appeal

Kellogg has unveiled a swathe of new cereal items in a bid to tap into consumer demand for products with an improved health and wellness profile in the US.

Under its Special K brand, Kellogg is rolling out Protein Cinnamon Brown Sugar Crunch and Special K Gluten Free options. Kellogg is expanding Kashi with the launch of Sprouted Grains Multi-Grain organic cereal and the company is adding Kellogg's Raisin Bran with Cranberries to its raisin bran line.

In a bid to broaden the appeal of its Fruit Loops kids cereal, the company is adding Fruit Loops Bloopers, which is made with whole grain and has 10 grams of sugar per 28 g serving.

Two new flavours are also being added to the Bear Naked Granola range, Sea Salt Caramel Apple and Coconut Almond Curry.

Kellogg said that the new cereal lines will hit grocery shelves in the fourth quarter.

In its most recent financial update, Kellogg booked a 4.7% drop in sales at its US morning foods division. The decline in cereal sales has been evident throughout the fiscal. In August, the firm slashed its annual sales and earnings forecasts after its US morning foods division experienced a 5% drop in sales in the second quarter.

As it works to revitalise the category, which has fallen out of favour with US consumers, Kellogg has focused on product development and marketing messages focused on wholesomeness and simple ingredients.

Show the press release

Kellogg boosts U.S. cereal line-up with seven delicious, on-trend new offerings
Highlights include protein, sprouted grains, and gluten-free options
BATTLE CREEK, Mich., Nov. 19, 2014 /PRNewswire/ --
Highlights:
@Special_KUS debuts gluten-free cereal, cinnamon protein cereals; providing new options for people managing their weights Kashi cereal offers the nutrition of 100% sprouted grains: wheat, brown rice, oats, barley, spelt and amaranth New scoop for breakfast: Sweet and tart taste, fiber and antioxidants in new Kellogg's Raisin Bran with Cranberries Kellogg Company announced today plans for seven new cereals from some of the company's most-beloved U.S. brands, reflecting what many of today's consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.
New Product Details
For people looking for good sources of protein as they manage their weight, Special K® Protein Cinnamon Brown Sugar Crunch cereal provides a unique crunchy shape and 11 grams of protein with ½ cup skim milk.
Special K Gluten Free cereal features delicious multi-grain flakes (corn, sorghum and rice) with a touch of brown sugar. It is a delicious option for people who are managing their weight, while also providing a good source of fiber which people who are avoiding gluten may lack in their diets.
When a grain sprouts, it releases vital nutrients and enzymes. New Kashi Sprouted Grains Multi-Grain organic cereal is made with 100-percent sprouted grains in its satisfying whole grain flakes made with wheat, brown rice, oats, barley, spelt and amaranth. The cereal is USDA Certified Organic and Non-GMO Project Verified.
Now it's one scoop of raisins and one scoop of cranberries in new Kellogg's® Raisin Bran with Cranberries. The new cereal provides an excellent source of fiber and antioxidant vitamin E, along with a delicious tart and sweet flavor combination and crisp bran flakes.
Parents will love new Froot Loops® Bloopers cereal because it provides a good source of fiber, is made with whole grain, and has 10 grams of sugar per 28 g serving. It also has the fruity taste, and aroma that kids love.
Two new flavors from Bear Naked® Granola -- Sea Salt Caramel Apple and Coconut Almond Curry -- will awaken the senses and help fuel the most epic adventures. They are great in a bowl with milk or straight from the bag as a snack.
These new cereals will begin arriving at grocery retailers in the fourth quarter of this year. For more information on Kellogg Company brands and foods, visit www.kelloggs.com.

Original source: Kellogg