Market leader Kellogg's is set to take cereal into a whole new dimension with the launch of a luxury range called World Temptations.

World Temptations combines all the benefits of breakfast cereal with a touch of indulgence to offer customers a totally new way to enjoy cereal. Like all Kellogg's cereals, World Temptations are an ideal way to start the day with a bowl of fresh milk but the new range is just as much fun as an afternoon or evening treat with anything from yoghurt to ice cream.

The range, which is on the shelves from late September, comes in three tantalising flavours - Belgian Chocolate Dream (315g), Mediterranean Nut Medley (330g), Caribbean Fruit Carnival (300g) priced at £1.99 per tub. World Temptations comes in cases of twelve tubs which are conveniently packed in two easy to merchandise half trays of six.

Belgian Chocolate Dream brings pure unadulterated extravagance with a rich blend of white and dark chocolate swirls and pieces of hazelnuts, combined with crunchy wholegrain oat clusters.

Mediterranean Nut Medley is a luxurious blend of real almond pieces, pistachio and hazelnuts combined with wholegrain oat clusters and a hint of cappuccino and orange and Caribbean Fruit Carnival is a delicious combination of fruit pieces including papaya, mango and coconut, mixed together with crunchy clusters of wholegrain oats.

Kellogg's UK sales director Stephen Twaddell said: "The arrival of World Temptations promises to be great news for retailers and will help drive sales and build volume in the run up to the Christmas period.

"As brand leaders Kellogg's is pioneering new product development and World Temptations represents a major step forward for the category."