Deal struck over Kiddyum future

Deal struck over Kiddyum future

Kiddyum, a UK-based kids' healthy meals manufacturer, has been bought out of liquidation by potato supplier Albert Bartlett.

Airdrie, Scotland-based Albert Bartlett acquired a 40% stake in Kiddyum in 2019 and has now taken full control of the business in Manchester.

"Albert Bartlett confirms that it acquired the Kiddyum brand from liquidators on Wednesday 16th September. The business will work with the brand's current listings in retailers and assess future opportunities for growth in this category," it said in a statement provided to just-food.

Kiddyum, which was founded by Jayne Hynes eight years ago, went into liquidation in August, and Northern Ireland-headquartered insolvency company T Maxwell was appointed to oversee the process.

The frozen meals maker secured a listing with Sainsbury's in 2015, and then went on to attain listings with online retailer Ocado and The Co-op.

"In September 2020, Kiddyum started an exciting new chapter when it became part of the Albert Bartlett family," Kiddyum acknowledged on its website.   

Richard Quinn, the managing director of the group portfolio at Albert Bartlett, said in the statement. "We are delighted to welcome Kiddyum to the Albert Bartlett brand portfolio. We have been established since 1948 and remain family owned and run, so there is a real synergy with Kiddyum – we are both focused on providing nutritious, real food for families to enjoy and I'm excited about the future development of the brand."