KP Snacks, the UK arm of Intersnack, is expanding the Hula Hoops brand with the launch of Hula Hoops Puft.

The company said the product was a cheese flavoured “lighter version” of Hula Hoops. Aimed at impulse shoppers, it will roll out this month in a 20g “handy-pack”. The launch will be supported by a marketing campaign including TV, digital and point of sale promotion.

Matt Collins, trading controller convenience, commented: “Hula Hoops Puft will bring to life the fun element of the brand, whilst engaging with those in search of a lighter snack. Innovation is incredibly important for our future product development and Hula Hoops Puft is a perfect example of this.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.