Kraft Heinz has acquired Assan Foods, a Turkey-based condiments supplier that has been one of the US giant’s co-manufacturers.
Assan Foods, set up in 1998, has worked with Kraft Heinz for two years. From two factories, the company manufactures products including ketchup and mayonnaise, as well as pasta and meat sauces.
The business, which was part of the Turkish conglomerate Kibar Holding, markets products under brands such as Colorado, Kingtom and Oba, as well as offering a private-label service.
Kraft Heinz believes the acquisition will help it build its retail and foodservice businesses “across Europe, the Middle East and Africa”. Assan Foods, it said, exports to around 50 markets.
Rafael Oliveira, president of Kraft Heinz’s international division, described Assan Foods as “a high-performance organisation that brings best-in-class local innovation and production”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataOliveira said the Istanbul-based company also has a “significant distribution network” in the foodservice channel.
Financial terms were not disclosed.
Assan Foods’ factories are in Balikesir in north-western Turkey and in Izmir, more than 120 miles further south. It employs 400 staff.
The deal, which Kraft Heinz expects to complete in the second half of the year, is the first full acquisition since Miguel Patricio was hired as CEO in 2019.
The ketchup, soup and baked-beans manufacturer has made minor investments in fledgling firms.
However, the accent of Kraft Heinz’s M&A activity in recent years has focused on disposals as Patricio sought to re-shape the business and pay down debts.
Earlier this year, the company sold its Planters snacks business to US peer Hormel Foods.
Last September, Kraft Heinz sold a clutch of cheese assets to French dairy group Lactalis.
