US food giant Kraft Foods has joined with theme park operator Six Flags in a marketing and promotional partnership for its Kraft Macaroni & Cheese brand.

Through the link-up, which begins in July, Six Flags will offer a "Play Like A Kid, Pay Like A Kid" promotion on up to 1m packs of Kraft Macaroni & Cheese. Consumers purchasing specially marked five-box value packs will be able to visit any Six Flags theme park and pay only the children's admission price.

"We're looking forward to working with Six Flags on this exciting summertime promotion that is sure to thrill kids and mums who love Kraft Macaroni & Cheese," said Laura Kloske of Kraft Foods. "Six Flags' mission of putting families first resonates perfectly with our brand's vision."