Reports that Kraft will refrain from the use of genetically modified ingredients in all products sold in China, have been confirmed today (22 December).

Jonathan Atwood, director of Kraft Asia, told just-food that Kraft does indeed intend to implement these moves, stating that further information would be forthcoming.

Kraft have said that such decisions are determined by a number of factors specific to each market, it was reported. These include national regulations, labelling requirements, the availability of ingredients and consumer preferences.

Although China allows the use of GM ingredients and does not require any of the products made by Kraft to carry disclosure labels, speculation suggests that Kraft sales in China have been damaged by consumer worries about GM foods.