Kraft Foods is launching a limited edition version of the Terry's Chocolate Orange bar.

The new Cosmic Toffee Crunch bar adds to the Terry's Chocolate Orange range, which is currently worth GBP42m (US$84.4m)

Available from 1 August, Cosmic Toffee Crunch features milk chocolate, flavoured with "real orange" and toffee-flavoured crunchy pieces. 

Dave McNulty, convenience sales director at Kraft Foods, said: "Limited editions of Terry's Chocolate Orange have driven sales in recent years, adding 44% growth across the whole range at Christmas 2007."

Terry's Chocolate Orange Cosmic Toffee Crunch bars are available in shelf ready display cases of 36.