US doughnut maker and retailer Krispy Kreme Doughnuts has announced the appointment of William Davis to the role of senior vice president, human resources and organisational development.

In his new role, Davis will be responsible for overseeing all aspects of human resources, including recruiting and employee development.

Currently, Davis serves as executive professor of management and director of the Center for Management Communication, at the Babcock Graduate School of Management at Wake Forest University.

Krispy Kreme currently operates 432 outlets in the US, Australia, Canada, Mexico and the United Kingdom.