Latin star Carlos Ponce has become the latest singer to join the "Ode to Mom" radio campaign sponsored by US dairy farmers and milk processors and developed by Dairy Management to "to win moms' hearts" and thus boost milk sales. Steve Fauntleroy, VP, milk marketing at Dairy Management, explained: "The radio spots are a fun way to tell moms they have an impact on their children's eating habits long after they've left the house.