Leading Brands, Inc. (NASDAQ:LBIX), Canada's largest independent, fully integrated food and beverage brand management company, today announced that it has retained PortfolioPR, a New York-based investor and public relations firm, to support the Company in the area of investor relations. Commenting on the appointment, Ralph McRae, Chief Executive Officer, said, "This year looks to be a year of important growth. We've completed restructuring the Company, successfully overhauled our balance sheet, strengthened top management and are primed to go. We've increased the number of brands we represent and expanded our distribution channels. Most important, sales are up and we've had a substantial positive swing in net income. Going forward, we expect both this trend and the momentum to build. We expect our soon-to-be-launched Quick.com home replenishment and distribution subsidiary to fuel this growth in coming years." "It's important for the financial community to understand the Leading Brands story. We've engaged PortfolioPR to communicate our value to investors and the financial media and believe their unique combination of investor relations skills, experience with food and internet-related companies as well as their presentation technology expertise, will enable us to communicate our major accomplishments, efficiently and effectively." Paul Holm, PortfolioPR principal, stated: "We are delighted to represent Leading Brands because it is a success story needing to be heard. Its prospects for future profitability are bright as it increases the range of products which it distributes, and leverages its warehousing and distribution infrastructure. Quick.com is likely to continue this trend, especially since its strategy is to outsource technical aspects of its distribution system to third party experts."