efoodmanager (www.efoodmanager.com), Europe's leading business-to-business (b2b) marketplace and technology provider for the food industry, has appointed Joel Oberman (47) as Chief Executive Officer (CEO).

His experience includes European Regional Director for Kellogg's as well as global and European management roles with PepsiCo, Campbell's Soup and Haagen-Dazs. Oberman has an extensive track record in the international food industry having been responsible for building and successfully implementing international growth strategies.

Jan Stenger, co-founder and Chief Strategy Officer (CSO) of efoodmanager, commented:

"Joel brings exceptional experience to the board in delivering high value to customers, employees and shareholders within the worldwide food industry. We are delighted that he has chosen to join the efoodmanager team."

"I look forward to this opportunity and the challenge of further building Europe's leading b2b e-marketplace and technology provider for the food industry," said Joel Oberman, CEO of efoodmanager. "efoodmanager is the creation of prominent figures from both the European Food and IT industries -- and we will further develop this highly skilled team and its leading technology."

Alexander Bruehl of Atlas Venture and Chairman of the Supervisory Board at efoodmanager, said: "Joel Oberman brings to efoodmanager the international management experience and sales know-how to remain at the forefront of the European b2b food industry. We warmly welcome Mr. Oberman to the efoodmanager business."

Joel Oberman holds an MBA from the Harvard Graduate School of Business and is fluent in English, French, German and Italian. He also served as Vice- Chairman of the European Cereal Manufacturers Association (CEEREAL).

About efoodmanager

The efoodmanager system and efoodmanager's website is divided into three main areas: the Open Marketplace where buyers and sellers can trade openly or anonymously amongst themselves; Individual Company Marketplaces where buyers trade only with pre-selected parties and their own catalogues and the Services area where buyers and sellers can take advantage of the logistics, packaging, insurance, financial services, information, business directories and food produce directories managed by efoodmanager.

The Open fruit and vegetables, fish and seafood marketplaces went online in July this year. The marketplaces for meat, poultry, dairy products, pre- finished and branded products will be introduced later in the year.

efoodmanager focuses on the procurement needs of supermarket chains, manufacturers, producers and bulk buyers -- as well as the selling needs of suppliers and traders, including the inter-trading between traders. Initially free to join, efoodmanager will generate its revenues through transaction fees on products and services sourced via the site, as well as fees for building and hosting the Individual Company Marketplaces.

efoodmanager currently employs people from across the food, e-Commerce and management consultancy industries, and has offices in France, Germany, UK and Spain. Please visit www.efoodmanager.com