Leclerc increased its share of the French market in 2010

Leclerc increased its share of the French market in 2010

French retailer E.Leclerc has reported a 5.4% increase in turnover for 2010, with the company gaining share in its domestic market and also growing sales abroad.

The company yesterday (8 February) booked annual revenue, excluding fuel, of EUR31bn (US$42.45bn), a rise of 5.4% on 2009.

In France, Leclerc's turnover, excluding fuel, increased by 5.1% to EUR28.6bn in 2010, a year in which the retailer grew its market share by 0.5 percentage points to 17.4%.

Leclerc cited Kantar Worldpanel data for the year to 26 December and the retailer said the figures showed it was "far in front - more than five percentage points clear" of its nearest rival.

The retailer said a "clear positioning" of "low prices" had driven the sales increase. "These good performances are due to the continuing low-price policy practised by E.Leclerc," the company said.

Outside France, Leclerc's turnover, again exlcuding fuel, rose 10% to EUR2.4bn. The retailer finished the year with 108 stores outside France, with 40 in Poland, its largest foreign market. The company said it plans to open its first store in the Baltic States - in the Lithuanian capital of Vilnius - in the second quarter of the year.