Lindt & Sprungli today (3 November) announced a Do You Dream in Chocolate? giveaway to coincide with the launch of a new website dedicated to its flagship product, Lindor Truffles.

The website, LindtLindorTruffles.com, features an in-depth look at the history and heritage behind Lindt's truffles. For a limited time, the company will be running a giveaway offering consumers a chance to win a variety of "chocolate and indulgence-themed" prizes.

Running until 29 November, the Do you Dream in Chocolate? promotion will allocate daily chocolate prizes to players that guess the "lucky Lindor Truffle". The company is offering a discount Lindor Truffle coupon to all entrants.

Daily players will be entered for a chance to win weekly indulgence packages, which may include a spa gift certificate, a trip for two to New York City, two round trip airfare tickets to anywhere in the US or a lifetime supply of chocolate.

One grand prize winner will win a trip for two to Lindt's hometown of Zurich, Switzerland.

"The Lindor Truffle is Lindt's signature premium chocolate creation," said Thomas Linemayr, chief executive officer and president of Lindt USA. "We're thrilled to celebrate this iconic product through the launch of LindtLindorTruffles.com and the Do You Dream in Chocolate? giveaway."