Madécasse to launch new bar in UK, Europe, US and Australia

Madécasse to launch new bar in UK, Europe, US and Australia

Bean-to-bar chocolate company Madécasse has added a milk chocolate toasted coconut bar to its "Fair for Life" range.

The bars are "handmade" in Madagascar in "small batches" using organic, heirloom cocoa varieties. The bar is made from milk chocolate and contains toasted Madagascan coconut. It is free from artificial additives, ingredients and preservatives.

The bar will be available in the UK at Waitrose, a spokesperson for the company told just-food. Madécasse chocolates are also stocked at Whole Foods, Booths and Selfridges in the country. The 75g bar has an RRP of GBP2.99.

The spokesperson revealed that the group also plans to roll the bar out to its export markets. "Madecasse is also available in Europe, the US and Australia," the spokesperson said. "The new product will be launched in all their markets."