A collaborative planning, forecasting and replenishment (CPFR) baseline survey conducted by GMA, the world's largest association of food, beverage and consumer product companies, found that 67% of the association's members are engaged in some form of CPFR activity. In total, 42 member companies participated in the survey, which was conducted near the end of 2001 by KJR Consulting, and 19% were found to be moving beyond pilot studies to implement CPFR with their trading partners.