Maple Leaf has launched a new range of sausages for its Chinese-Canadian customers

Maple Leaf has launched a new range of sausages for its Chinese-Canadian customers

Canadian meat processor Maple Leaf has marked Chinese New Year with the launch of two Chinese-style sausage products in its domestic market.

The new ranges target its Chinese-Canadian consumers.

"Finding authentic-tasting Chinese sausages across major retail banners was typically a challenge," said Adam Grogan, senior vice president, marketing and innovation, Maple Leaf Foods . "Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken."

Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr's (ON), Loblaws (ON), and Real Canadian Superstore.

Show the press release

MISSISSAUGA, ON, Feb. 17, 2015 /CNW/ - To celebrate Chinese New Year and Canada's proud heritage of diversity, Maple Leaf Foods is launching two Chinese-style sausage products with the authentic flavours that Chinese-Canadians love the most.

"Finding authentic-tasting chinese sausages across major retail banners was typically a challenge," said Adam Grogan, Senior Vice President, Marketing and Innovation, Maple Leaf Foods . "We are so proud to offer Chinese Canadians the sausages that they know and love. Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken. They're the perfect complement to meals that bring families together during Chinese New Year. They're also ideal any time you're looking for the great taste of tradition from a made-in-Canada brand you can trust."

Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr's (ON), Loblaws (ON), and Real Canadian Superstore. All packages have Chinese scripture, making it easy for consumers to identify in-store.

For more information about the Chinese-style sausages, please visit www.mapleleaf.com/chinese. For great-tasting recipes, including Claypot Chicken and Sausage Dinner, Chinese Sausage Fried Rice, Sausage and Scallop Stir Fry and Sticky Rice Bowls with Sausage, visit www.appehtite.ca.

Maple Leaf was voted most trusted brand in the Packaged Meats Category by Canadian shoppers based on the 2014 and 2015 BrandSpark Canada Shopper Study

Original source: Maple Leaf Foods