Mars extends M&Ms with new bar

Mars extends M&M's with new bar

Mars has extended its M&M's brand with a new M&M's chocolate bar in the US.

The company announced yesterday (30 May) that the bar combines a milk chocolate bar with M&M's chocolate candies. Each bar is stamped with an M&M's character and features M&M's Minis.

"It's only natural that we infuse the brand's colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar," Mars Chocolate North America chief consumer officer Roy Benin commented.

The product is available at club, convenience, drug, grocery, mass, speciality and value stores, as well as in vending machines nationwide. 

Show the press release

M&M'S® Brand Unveils New Chocolate Bar
Colorful, Delicious Arrival Helps Prove Chocolate Bars are 'Better with M'
HACKETTSTOWN, N.J., May 30, 2013 /PRNewswire/ -- The chocolate bar just got a lot more colorful - and delicious! Today, Mars Chocolate North America announced that a new M&M'S® Brand Chocolate Bar is in stores, proving to the world that chocolate bars are even 'Better with M TM.' The M&M'S® Brand Chocolate Bar will combine a creamy, smooth milk chocolate bar with the colorful fun and irresistible taste of M&M'S® Chocolate Candies.
"Our goal is to show how nearly every treat or occasion is 'Better With M'," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "It's only natural that we infuse the brand's colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar."
The M&M'S® Chocolate Bar is made with the best quality, delectable milk chocolate and boosted by the colorful fun of M&M'S® that people know and love. Each bar comes stamped with a beloved M&M'S character and features M&M'S® Minis. The product is available at club, convenience, drug, grocery, mass, specialty and value stores, as well as in vending machines nationwide.
In January 2013, M&M'S Brand launched one of the largest marketing efforts in the brand's history, "Better With M," to reinforce that "M" has always been the symbol of irresistible chocolate, and makes any occasion better including birthdays, sporting events, movies, back-to-school and baking, just to name a few.

Original source: Mars Chocolate North America