UK: Mars re-branding offers consumers pleasure, not power
In 1959, Mars chocolate bars were first sold on the basis that they were a powerhouse of nutrition, a quick and convenient of helping UK consumers "Work, Rest and Play…" when eaten once a day. The slogan caught on, propelling the quasi-monolithic nougat, chocolate and caramel bar to the upper echelons of the British chocolate market.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why Arla upbeat about LatAm prospects
- M&A Watch - Could Cloetta be takeover target?
- Sweets & Snacks Expo: just-food's pick
- Comment: Can Applegate retain trust under Hormel?
- Focus: Why Dairy Crest needs to offload dairies
- Yildiz eyeing further deals - reports
- Weetabix gets new private-equity investor
- PAI, Pamplona "eyeing Bakkavor stake"
- Food industry news of week: GMOs, Arla, Mondelez
- FrieslandCampina ends Bongrain German tie-up
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- The Future of the Ice Cream Market in the United Kingdom to 2019
- Successful New Product Development Strategies in the Food, Drinks and Personal Care Market
- Marks & Spencer (Asia Pacific) Ltd in Retailing (Hong Kong, China)
- Pizza Delivery & Takeaway in the UK - Industry Market Research Report