UK: Mars re-branding offers consumers pleasure, not power
In 1959, Mars chocolate bars were first sold on the basis that they were a powerhouse of nutrition, a quick and convenient of helping UK consumers "Work, Rest and Play…" when eaten once a day. The slogan caught on, propelling the quasi-monolithic nougat, chocolate and caramel bar to the upper echelons of the British chocolate market.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Briefing: How is gluten-free faring in Europe?
- Happy Family CEO on baby and beyond
- Pricing, productivity pay off for Mondelez
- BRICs and beyond: Kam Tai's Chinese growth story
- Campbell Soup Co.'s M&A plans should avoid fresh
- Lactalis surpasses Danone on dairy league table
- Mondelez Mexico investment to hit 600 US jobs
- Post, TreeHouse "in talks over ConAgra own-label"
- Mondelez profits down but gives guidance boost
- Lindt adds Hello Bites to US portfolio