UK: Mars re-branding offers consumers pleasure, not power
In 1959, Mars chocolate bars were first sold on the basis that they were a powerhouse of nutrition, a quick and convenient of helping UK consumers "Work, Rest and Play…" when eaten once a day. The slogan caught on, propelling the quasi-monolithic nougat, chocolate and caramel bar to the upper echelons of the British chocolate market.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Mondelez on China, Hershey and Q2 results
- Food companies can lead on workplace nutrition
- Nestle catering for an ageing global population
- Unilever is "working harder" in tough environment
- What post-Brexit trade with the EU could look like
- Kar's gets Non-GMO verification for Second Nature
- Tesco drops John West products over sustainability
- Mondelez less certain on 2016 revenue growth
- Brexit - UK food sector pessimistic on medium-term
- Nestle, Samsung to develop digital health platform