Mars has criticised EU rules on food health claims and said it fears the regulations could be used to restrict advertising. The company doubts whether the legislation would change dietary habits as the EU looks to tackle growing obesity across the continent.
EUROPE: Mars slams EU health claims laws
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- How could Whole Foods takeover affect suppliers?
- Minor role for direct-to-consumer in US e-commerce
- How Nestle's US candy review has divided analysts
- Amazon's move for Whole Foods will focus minds
- Why Big Data Collaboration could be the new ECR
News
- UK proposes end to free movement in Queen's Speech
- Moy Park among assets on block at meat giant JBS
- Nestle to work with Rabobank's Terra accelerator
- Brexit - UK makes offer on EU citizens
- Nestle invests in US meal-kit firm Freshly
Market research
