Mars subsidiary Masterfoods has hired Abbott Mead Vickers BBDO to handle the creative account for its Maltesers confectionery brand. Just two months ago, Masterfoods ended its 50-year relationship with rival advertising agency D'Arcy, reported Marketing. The Maltesers account is said to be worth some £3.7m per year, as Maltesers is one of Masterfoods' flagship confectionery brands. BBDO is also in the running to gain the Skittles account.