Recognising the critical shortage of medical professionals in rural Victoria, the fastfood giant McDonald's is launching a fundraising campaign this Friday (6 October) in its 32 regional restaurants. Health resources in rural areas are severely lacking, and Peter Walsh, president of the Victorian Farmers Federation, revealed that: "40 per cent of people living in the country are more likely to die from preventable causes such as asthma and diabetes than those in capital cities."The news prompted McDonald's to expand its campaign, previously based in Gippsland, and the money raised will be directed to the Rural Health Scholarship Foundation, which orchestrates projects to encourage health professionals in the restaurant sector.For sixteen days, the restaurants will sell A$1 tractor cards, and then host a Rural Relief Day, when farmers, local celebrities will cook and serve the Big Macs which will raise $1 per sale for the fund. The Victorian Farmers Federation Rural Relief Fund is expecting to be bolstered by anything up to A$80,000.
AUSTRALIA: McDonald's launches campaign to bolster rural health resources
Get full access to all content, just $1 for 30 days


just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Has organic become mainstream in the US?
- Interview: Danone CEO Faber on B Corp push
- Nestle Q1 commentary - top takeaways
- Analysis: Innocent eyes UK appetite for dairy-free
- UK sports nutrition deep-dive part 2 - the future
News
- Earnings - Danone, Abbott, ABF, Toennies
- NPD Tracker - Noble Foods, Unilever, Sara Lee
- Aryzta's CEO Europe Dermot Murphy steps down
- Ireland's LacPatrick Dairies to consider options
- Young's Seafood up for sale, owners confirm
Market research