McKee Foods has launched Protein Delights under the Sunbelt banner

McKee Foods has launched Protein Delights under the Sunbelt banner

US group McKee Foods has announced the launch of new line of protein bars which it boasts "taste unlike any other protein bar on the market".

Protein Delights, sold under cereal and granola snacks brand Sunbelt, are individually wrapped wafer bars that also contain six grams of protein, whole grain wheat and no preservatives.

The product comes in two variants: Peanut Butter Crisps and Fudge Dipped Peanut Butter Crisps.

"Sunbelt Bakery is known for its delicious snacks with a bakery-fresh taste that everyone loves to eat. Our Protein Delights are no different as the deliciously light, yet rich taste of these whole wheat wafers will forever change the expectations of how protein bars should taste," said Jeff Badger, brand director for Sunbelt Bakery. "But our Protein Delights are much more than a tasty snack. They also have good nutritional value with six grams of protein, whole grain wheat, no preservatives, no high-fructose corn syrup, and only 190 calories per serving - all of which help make Protein Delights the perfect, on-the-go snack for everyone's balanced diet."

Protein Delights are available today at retailers nationwide and have a suggested retail price (SRP) of $2.99.