Meat Alternatives have recently flooded the mainstream retail channels. Sales of Meat Alternatives reached $253.1 in the 12 months ending February 2000 in food, drug and mass merchandisers according to SPINS and ACNielsen. But there is more to Meat Alternatives than just Veggie Burgers. Meat Alternatives are no longer viewed as grainy, flavorless substitutes, simply catering to the demands of the vegetarian population.Traditionally, tofu comes to mind when thinking of meat-like soy products but tofu now has competition. Consumers are being introduced to many new tantalizing substitutes that are filling refrigerators and freezers in their local supermarkets. As Americans grow accustomed to these meat alternatives, they begin to crave the variety that these second-generation products provide.