Media Revolution, a leading Web design firm located in Santa Monica, Calif., designed the website for electricfood.com ( www.electricfood.com ), a unique specialty food site that features hundreds of specialty foods, recipes, cooking tips and insights from professional chefs. The new e-commerce site launched June 27, 2000. Electricfood.com, "Between Everyday and Gourmet", is a subsidiary of Hy-Vee Supermarkets, one of the largest employee-owned retail corporations in the upper Midwest. Hy-Vee and electricfood aimed to build an online presence as the first and only specialty food site to combine a brick-and-mortar supermarket chain with the choice, content and convenience found online. Electricfood chose award winning Media Revolution (