Insignia Systems, Inc. (Nasdaq:ISIG) announced today the addition of Met Foodmarkets and Pioneer Food Stores to its Insignia POPS network of supermarket retailers. The Insignia POPS Program will roll out in 139 stores mostly in New York, with a few located in New Jersey and Pennsylvania. Both Met Foodmarkets and Pioneer Food Stores are part of White Rose Food, headquartered in New Jersey.

"The addition of these stores to the Insignia POPS program strengthens our presence and contributes to our growth in the greater New York area," says Scott Drill, President and CEO, Insignia Systems, Inc. "Their decision to come aboard confirms the growing confidence of retailers in Insignia POPS and the tremendous value and at-shelf performance it has to offer," Drill says.

Insignia's Point-Of-Purchase-Services (POPS) program is a fully featured, shelf-edge sign, delivering a complete "call-to-action" at the point-of-purchase. Insignia POPS allows manufacturers to deliver product- and account-specific promotional messages quickly and accurately - in designs and formats that have been pre-approved and supported by participating retailers. Now in its third year of operation, the Insignia POPS program produces incremental product sales increases significantly higher than other shelf-edge promotion or advertising vehicles and is rapidly gaining both retailer acceptance and participation by brand marketers.

Insignia Systems, Inc. is an innovative developer and marketer of in-store promotional products, programs and services to retailers and consumer goods manufacturers. Through its Insignia POPS business, Insignia currently serves retail supermarket chains, operating more than 6,600 stores in 48 states, and more than 100 consumer goods manufacturers, including such nationally known and respected companies as Best Foods, ConAgra, Dole, Del Monte, General Mills, Heinz, Keebler, Kellogg's, Kraft, Pillsbury, Procter & Gamble and Sara Lee. For additional information, contact 888-474-7677 or visit Insignia's Web site at, or the Insignia POPS Web site at