Mondelez sees potential for on-the-go snacking in Thailand

Mondelez sees potential for on-the-go snacking in Thailand

Mondelez International has rolled out mini Oreos in Thailand to meet local demand for "on-the-go snacks", the US food group said.

The company said it expected growth from Thailand's biscuit market but highlighted the prospects for what it called the "biz-snack" segment.

"Our market research indicates that the biscuit market still has the potential for growth, especially the biz-snack segment – on-the-go snacks with characteristic bite size, which demonstrated an average growth of more than 30% from 2012 to 2013," Tawatchai Thungprasitipab, head of marketing for Mondelez's biscuits, chocolate and cheese portfolio in Thailand, said.

"Oreo therefore sees this growth opportunity for turning its product into [a] biz snack, which will help increase the consumption frequency among family consumers, including expanding target consumers to young adults aged 18-24."

The mini Oreos are available in two flavours - vanilla and chocolate - and are sold with a cup to allow consumers to eat the biscuits on the go.