Christmas campaign follows launch of Big Price Drop in September

Christmas campaign follows launch of Big Price Drop in September

Tesco is to cut prices on 1,000 more products in the UK as it launches its push to attract customers this Christmas.

The UK's largest retailer unveiled a follow-up to the Big Price Drop campaign in which it pledged to lower the prices on 1,000 own-brand items.

"Big Price Drop wasn't a one-hit wonder. It is a rolling campaign to help customers and tomorrow we will launch the Big Christmas Price Drop – reducing the price of 1,000 more everyday products that reflect what customers need to buy at this time of year," Richard Brasher, chief executive of Tesco's UK operations, said. "In these tough times, customers are understandably concerned about the cost of Christmas but are still determined to celebrate with their families."

Tesco's campaign follows news last week that Morrisons, the UK's fourth-largest grocer, would use price cuts and promotions worth GBP100m to lure in the country's shoppers over Christmas.