Real using marketing services firm Markant to negotiate with suppliers

Real using marketing services firm Markant to negotiate with suppliers

German food group Dr Oetker has settled its dispute over price with Real, one of a clutch of manufacturers to have struck agreements following clashes with the local retailer.

Real, owned by German giant Metro Group, has been using procurement and marketing services firm Markant to deal with suppliers since April. The move, designed, Real told just-food, to "strengthen our company's competitiveness", led to a new round of negotiations with suppliers, including talks over price.

Some of the discussions broke down, leading products manufactured by suppliers including Dr Oetker to no longer appear on Real shelves.

When it emerged last month Dr Oetker products were no longer available at Real stores, the retailer confirmed to just-food it had at the time not been able to reach an agreement with "around ten suppliers from a total of around 5,000 suppliers".

Last week, it emerged other manufacturers affected included frozen food supplier Iglo Group and confectioner Haribo.

Speaking to just-food yesterday (4 August), Real refused to be drawn on the detail of the agreements with the three manufacturers but said: "Within the next few days the products of Dr Oetker, Iglo and Haribo will be back on the shelves."

A spokesperson for Oetker confirmed agreement had been reached but declined to comment further.

Haribo told just-food a "temporary" deal had been struck with Real but refused to provide further details. Real also declined to comment on its agreement with Haribo.

Officials for Iglo in Germany had not responded to requests for comment at the time of publication.