• LFL sales up 4.3%
  • “Record” footfall
  • Optimisation plan “on track”

UK supermarket group Morrisons has attributed its jump in third-quarter sales and customer numbers to its value proposition.

In the 13 weeks to 1 November, sales excluding fuel rose 9.1% and like-for-like sales increased by 4.3%, despite lower food inflation in the period.

"Morrisons continues to grow ahead of the market driven by our award winning combination of outstanding quality, fresh food and great value," commented CEO Marc Bolland, who yesterday (18 November) announced that he would move to Marks and Spencer in the New Year.

The company, which has opened 37 new stores so far this year said that it attracted a "record 10.8m customers each week, up by over 1.6m a week since it launched its 'food specialist for everyone' strategy two years ago.

"In this environment we continue to deliver great value and quality to our customers whilst focusing on managing our cost base and generating profitable growth," the company said in a statement this morning (19 November).

The group also said that its optimisation plan, due to be completed in January, remains "on track". 

For the full release click here, or check back later for just-food's insight into Morrisons Q3.