Wm Morrison Supermarkets PLC, the UK's sixth largest supermarket chain has signed to take the American Express Card in all of its 103 stores and petrol stations.

Giles Hurst, American Express' Head of Merchant Acquisition said, "This signing is another step on the road to ensuring our Cardmembers can use the Card whenever and wherever they want to. American Express Cardmembers make great customers - recent research on our Cardmember's spending patterns revealed that American Express Cardmembers spend an average of 41% more in supermarkets than holders of other cards."

John Dowd, Director of Morrisons said, " The retail environment is constantly changing and we are wholly focused on continuing to meet our customers' demands for excellent choice, value and service. In accepting American Express we are adding to the many services we offer to our shoppers for their general convenience."

American Express will be notifying all Cardmembers that they can now use their American Express Cards in all Morrisons stores, via the September edition of "Welcome", the Company's Cardmember mailing. All point of sale terminals in Morrisons stores and petrol stations will highlight that American Express cards are now accepted.

Issued on behalf of American Express Services Europe Ltd.
www.americanexpress.com

For further information please contact:
Jacquie Goozee
American Express
T: 020 7976 4677
Jacqueline.a.goozee@aexp.com

Emma Turton/Sue Ashe
Hill & Knowlton
T: 020 7973 4459
emmat@hillandknowlton.com


Notes to Editors

1 Research conducted by Research International shows that American Express Cardmembers are among the most profitable for retailers, spending 40% more per transaction than rival cardholders.


About American Express...
  • American Express is welcome at stores, restaurants, hotels, airlines and services where Cardmembers spend on everything from groceries, to health and beauty, to computers, to a weekend away.

  • American Express is a diversified worldwide travel and financial services company, founded in 1850. It is a leader in charge and credit cards, traveller's cheques, financial planning, investment products, insurance services and international banking.

  • American Express Cardmembers on average spend more per transaction compared to any other payment method, including other cards. They are more loyal to establishments that accept American Express and actively look for the American Express sign when shopping. A significant percentage of members only carry American Express Cards.

  • There are 46 million American Express Cards in circulation worldwide. American Express issues the Green, Blue, Gold, Platinum and Centurion Cards to Cardmembers. It also issues the Corporate Card and Purchasing Card to corporations to help them to manage their T&E expenditure.
About Morrisons...
  • Morrisons was founded by William Morrison in Bradford, Yorkshire, in 1899.

  • Morrisons is the UK's largest Supermarket chain with 106 stores serving almost three million customers every week. Due to expansion, there will be 110 Morrisons stores by the end of this year.

  • Morrisons' turnover for 1999 was over £3 billion and the company employs 36,000 people.

  • Morrisons stores offer outstanding value for money, unbeatable customer service and a pleasant shopping experience, including the innovative fresh food Market Street area.

  • Uniquely, Morrisons has always charged the same prices in all of its stores.