UK food and clothing retailer Marks & Spencer has this week switched all the coffee used in its 198 Café Revives to coffee certified by the independent Fairtrade Mark.

The Fairtrade Foundation said it is delighted with the move, which makes Café Revive the first-ever UK chain of coffee shops to serve 100% Fairtrade coffee.

The Café Revive coffee will come from Fairtrade certified producer organisations in Ethiopia, Honduras, Peru, Sumatra (Indonesia), and Tanzania. The Fairtrade initiative ensures smallholder growers receive a fair price for their coffee.

"In the same way that we changed to using only free range eggs in all our products, we are switching to Fairtrade coffee in response to demand from our customers," said David Gregory, head of food technology at Marks & Spencer.

According to M&S, Café Revive is the third largest coffee shop chain in the UK, after Starbucks and Costa. The Fairtrade Foundation estimates that the introduction of Fairtrade coffee into Café Revive will grow the overall volume of Fairtrade roast and ground coffee sold in the UK by approximately 14%.