Muller has launched Rice Remix, a split pot version of its rice pudding product

Muller has launched Rice Remix, a split pot version of its rice pudding product

Müller UK and Ireland has announced the launch of a split-pot version of its traditional Müller Rice product.

Müller Rice Remix features a creamy dairy rice on one side and a real fruit compote on the other. The firm said by separating the rice from the fruit, consumers were given a choice of eating either the fruit or rice alone or together.

Müller Dairy's marketing and R&D director Michael Inpong said: "Feedback told us that while consumers loved Müller Rice, they wanted to take time to treat themselves and indulge in creamy dairy rice and "fruity" fruit compote their way. And at Müller , we're all about giving consumers what they want.

Müller Rice Remix twin packs are available in Strawberry, Plum and Apricot SKUs from the August with an RRP of GBP1.49 (US$2.51).

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Introducing the biggest launch from Müller Rice to date - Müller Rice Remix!

Designed to revolutionise the Rice range, Müller Rice Remix transforms the much-loved Müller Rice into a split pot, separating the delicious creamy rice from a side of real fruit compote to offer a scrumptious new taste sensation!

Müller’s latest major launch this summer is set to revitalise the way consumers can choose to enjoy their Müller Rice, letting them dip their spoon into the creamy, delicious dairy rice, then the side of fruit, or vice versa! By separating the rice from the fruit, consumers can enjoy a “fruitier” side of fruit, and creamier-tasting rice, alone or together.

Tasty B, the grizzly rapping bear made famous by the Müller Rice adverts which premiered on TV last year, recommends Rice Remix for consumers with a stomach growling from hunger, and who like to enjoy Müller Rice THEIR way… Mmm, tasty!

It seems Tasty B knows his stuff too, as after the range re-launch last year, sales of Müller Rice increased by 10%![1] The brand now sells over £46m and almost 100m pots, making it the 2nd biggest dessert brand in the category.

Müller Dairy’s Marketing and R&D director Michael Inpong says:

“Feedback told us that while consumers loved Müller Rice, they wanted to take time to treat themselves and indulge in creamy dairy rice and “fruity” fruit compote their way. And at Müller, we’re all about giving consumers what they want.

“Our recent launches over the past year in the luxurious yogurt and chilled dessert sectors have encouraged consumers to enjoy what they eat, and we continue to support and promote this message with new Müller Rice Remix. This is another major launch for us, and the product will be supported by a £5m media spend which will include a variety of outdoor activity and a new TV ad.

“Not only that, but Tasty B will also make an appearance at this year’s V festival in August, encouraging festival goers to try and enjoy Rice Remix.”

New Müller Rice Remix twin packs will be available in Strawberry, Plum and Apricot SKUs from the 4thof August with an RRP of £1.49.

Original source: Muller