Muller Quaker launches dessert inspired line

Muller Quaker launches dessert inspired line

Muller Quaker Dairy, a US venture operated by German dairy Muller and PepsiCo, is expanding its line of Muller yoghurts in the country with the launch of a dessert-inspired line.

The range includes four varieties: strawberry cheesecake, raspberry brownie supreme, peach cobbler and dulce de leche delight.

The launch will be supported by a marketing campaign calling on "mom to indulge in a moment to herself".

"We're always listening to our consumers and creating products and advertising that relate to them in a meaningful way," said Brian Hannigan, director of marketing for Muller Quaker Dairy. "From providing moms with a satisfying snack to enjoy when they finally get a moment to themselves, to giving them a much needed laugh in their busy day, we believe every woman deserves a yoghurt with benefits."

The yoghurts are available nationwide with an RRP of US$1.25.