• Muller, Activia and Pringles top the list
  • Tesco increases SKUs on promotion
  • Meat and poultry most discounted sector

The Muller brand was the UK's supermarkets' most promoted brand for a second month running, according to just-food's Promo Tracker.

In keeping with figures from April, just over 90% of the yoghurt brand's SKUs were on promotion last month.

The Promo Tracker, whose exclusive data is supplied by mySupermarket-Insights.co.uk, showed that in May, Danone's Activia brand also remained in the second-place spot with 86.9% of SKUs on promotion.

Pringles, on 78%, Northern Foods' pizza brand Goodfella's, on 72.7% and Mars Inc-owned Seeds of Change on 71.6% made up the rest of the top five discounted brands.

The just-food Promo Tracker shows the most-promoted food brands and food categories in a calendar month at the four food retailers monitored by mySupermarket-Insights.co.uk - Tesco, Asda, Sainsbury's and Ocado.

The data showed that Tesco led the way in the highest percentage of discounted SKUs with 35.6%, up from 32.2% last month. Sainsbury's followed on 27%.

The UK food industry's most promoted category was cooked, prepared meat & poultry on 53.4%, followed by yoghurts on 52.9%.

Exclusive data from mySupermarket-Insights.co.uk
Brands% of all SKUs on promoAverage saving per promo
Muller 90.4 £0.30
Actimel 86.9 £0.54
Pringles 78.0 £0.65
Goodfella's 72.7 £0.73
Seeds of Change 71.6 £0.51
ASDA Fresh Tastes 71.5 £0.43
Rachel's 70.6 £0.22
Activia 69.6 £0.17
Ben & Jerry's 64.8 £0.90
Walkers 64.3 £0.30
Seabrook 62.0 £0.21
Kingsmill 62.0 £0.20
Tilda 61.6 £0.50
Plum Baby 58.1 £0.65
Tesco Italian 56.1 £0.47
Wall's (Ice Cream) 56.0 £1.05
Hellmann's 55.3 £0.66
Green & Black's 53.9 £0.65
Benecol 53.8 £0.15
Bernard Matthews 52.9 £0.56
Exclusive data from mySupermarket-Insights.co.uk
Categories% of all SKUs on promoAverage saving per promo
Cooked, Prepared Meat & Poultry 53.4 £0.53
Yogurts 52.9 £0.25
Frozen Pizza & Breads 43.9 £0.53
Baby Food & Snacks 47.6 £0.25
Snack Meals 37.7 £0.18
Chilled Desserts 36.3 £0.23
Frozen Desserts & Fruit 37.3 £0.45
Sausages & Burgers 36.4 £0.45
Crisps & Snacks 38.8 £0.38
Boxed Chocolates 10.4 £1.64
Pasta Sauce 36.4 £0.34
Chocolate Bags, Bars & Multipacks 32.1 £0.30
Frozen Vegetarian 29.7 £0.38
Frozen Ready Meals 30.4 £0.51
Ice Cream 37.9 £0.84
Frozen Poultry 29.6 £0.64
Fresh Pizza & Breads 43.9 £0.53
Fresh Pasta & Pasta Sauce 36.3 £0.35
Bacon 27.8 £0.68
Pies & Quiches 24.0 £0.34
Fruit 31.9 £0.63
Frozen Fish & Seafood 32.6 £0.98
Stock, Sauce Mix & Gravy 17.6 £0.16
Block Chocolate 21.7 £0.39
Rolls & Bagels 29.2 £0.20
Cheese Snacks 28.6 £0.44
Rice, Pulses & Grain 24.4 £0.32
Frozen Meat 35.5 £0.38
Breakfast Cereals 25.0 £0.58
Sweets 20.3 £0.14
Exclusive data from mySupermarket-Insights.co.uk
SupermarketTotal number of SKUsNumber of Promos% of all SKUs on promoAverage saving per promo
Tesco 31606 11239 35.6 £0.88
Sainsbury's 22921 6192 27.0 £1.05
ASDA 27204 6104 22.4 £0.50
Ocado 19004 3214 16.9 £0.77