My/Mo Mochi Ice Creams new display unit.

My/Mo Mochi Ice Cream's new display unit.

US firm My/Mo Moch Ice Cream's products are to be made available in the bakery and prepared meals sections of the country's supermarkets.

The Los Angeles company's product - a fusion of ice cream flavours wrapped in sweet rice mochi dough - will be available in a single-snack My/Mo Mochi Ice Cream Bar format in self-serve freezers elsewhere in the store.

Retailers who have signed up to this initiative include Wegmans, Safeway and Kroger.

My/Mo Mochi's ice cream will also still be available in six-pack boxes in the freezer aisle.

Craig Berger, CEO of My/Mo Mochi Ice Cream, who joined the company last month, said: "As we continue to fill the needs of hungry consumers, making Mochi ice cream accessible throughout the shopping experience was a natural progression for us.

"Retailers are also enjoying this new revenue source as the supermarket landscape continues to evolve."

The My/Mo Mochi Ice Cream Bar contains 110 calories and it is available in flavours including Sweet Mango, Green Tea and Island Coffee,