Nestle says it is hoping to capitalise on the popularity of coconut water with the launc

Nestle says it is hoping to capitalise on the popularity of coconut water with the launc

Nestle's US ice cream unit Dreyer's is launching what it claims are the first national coconut water-based frozen fruit bars to be sold in supermarkets.

The line of frozen snacks, under the brand name Outshine, will include Dreyer's Outshine fruit bars, which will be available in six flavours from April. The newest product innovation, however, will be the addition of Coconut Waters bars to the line.

Nestle says it is hoping to capitalise on the popularity of coconut water with the launch, which will comprise two variants: Coconut Waters with Banana; and Coconut Waters with Pineapple.

Each bar contains 60 calories and are non-fat and non-dairy.

Show the press release

 

Nestle Dreyer's Introduces First National Coconut Waters Bars

Dreyer's Fruit Bars Launches New OUTSHINE® Brand with Refreshing Coconut Water Flavors

OAKLAND, Calif.April 2, 2013 /PRNewswire/ --The Dreyer's parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine.  The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.   The newest product innovation -- Coconut Waters bars -- is the first national coconut water-based frozen fruit bars to reach grocery and supermarket shelves.

(Photo: http://photos.prnewswire.com/prnh/20130402/SF86808)

"The popularity of coconut water has exploded with more than 23 million U.S. consumers enjoying coconut water-based beverages.  By blending delicious young coconut water with refreshing fruit, we've created a totally invigorating snack for coconut lovers everywhere," said Kerry HopkinsOutshine Brand Manager. "We are delighted to offer new frozen snacks made with fruit and juice and, like our consumers, we promise to always be picky about what we put in our products," she adds.

The new Coconut Waters bars provide a blast of fruit goodness in every delicious bite.   Each flavor has 60 calories per bar, and consumers can enjoy a refreshing, wholesome snack that is both non-fat and non-dairy with the hydrating benefits of coconut water.  The line consists of two refreshing flavors:

  • Coconut Waters with Banana is infused with sweet, creamy banana puree blended with real young coconut water for a smooth frozen treat.
  • Coconut Waters with Pineapple combines young coconut water with chunks of real pineapple for a tropical twist.

"We like to think of Dreyer's Outshine fruit bars as a part of something greater.  We are delighted to offer a range of frozen snacks that appeal to the 'shine brighter' sentiment of our consumers and how they approach life," says Hopkins. "The deliciously refreshing new flavors are a small taste of what you can expect from the Outshine brand."

The Dreyer's Outshine brand will also introduce new Limited Edition Seasonal Picks inspired by the farmer's market, which include Raspberry and Peach flavors (available February through August) and Grapefruit and Blood Orange flavors (available September through December).  

In addition to the new flavors, the Outshine brand includes existing Dreyer's Fruit Bars favorites, such as Acai Blueberry, Creamy Coconut, Grape, Lemon, Lime, Mango, Pineapple, Pomegranate, Strawberry and Tangerine; as well as multi-packs featuring Coconut, Pineapple, and Orange; Grape, Cherry, and Tangerine; Lime, Strawberry, and Wildberry; No Sugar Added Black Cherry, Strawberry-Kiwi, and Mixed Berry; and No Sugar Added Strawberry, Tangerine and Raspberry.

Dreyer's Outshine fruit bars will be available at grocery and supermarkets nationwide starting in April 2013for $4.39 per box, which includes six bars per box.

To find out more about Dreyer's Outshine fruit bars, visit www.OutshineSnacks.com.

*Marketed as Edy's® Outshine® fruit bars in the Midwest and East.

About Nestle Dreyer's Ice Cream Company

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's ® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/Edy's ® Grand, Slow Churned ®Dibs ®,MAXX, Fruit Bars, Nestlé Crunch ®Drumstick ®Butterfinger ®Toll House ®Push-Up ®, Frosty Paws ®Eskimo Pie ®Skinny Cow ® and Haagen-Dazs ®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.dreyersinc.com.

 

Original source: Nestle