Nestle has announced its interest in gaining full control of Haagen-Dazs. Nestle's plans to buy the luxury ice cream brand will further intensify the rivalry between the Swiss firm and Unilever. Yet at the same time, a deal would further Nestle's move towards high-margin areas. This would highlight the growing disparity between 'superleague' players such as Nestle and Unilever, and the rest of the food industry.