Goodman Fielder Milling & Baking are set to launch a new range of bread loaves, the concept of which was prompted by the current demographic trend in New Zealand.

In the older age group, increasing numbers of New Zealanders are living alone, and the company hopes to cater for these with a range of half-loaves. Spokesperson Vicky Taylor explained for small households to always have fresh bread, it makes sense to buy smaller quantities of the commodity each time.