Anglo-Dutch consumer products giant Unilever has unveiled a new corporate identity and slogan that feature on all of its brands in China. The new identity positions the Unilever 'U' inside a picture of a home, and carries the slogan "Where there is home, there is Unilever." The move to create a specific separate corporate identity for one region of the world is a first for a global company. Unilever is taking steps in the Asia to strengthen its market presence alongside other global players,