New Japanese regulations for organic food production have caused a large reduction in market revenues. The organic food market size has shrunk from over US$3bn in 2000 to US$250m in 2001 as a result of the new ruling, according to a study by Organic Monitor. Revenues in the Japanese markets for organic fresh fruit & vegetables and organic beverages have shrunk from about US$2bn in 2000 to US$167.1m in 2001.