Sainsbury's claims it will make chicken safer to eat. The supermarket giant has developed a new process that kills bacteria on raw chicken and reduces Salmonella and Campylobacter by 95%. The process involves washing the meat in hot water for a specific length of time, and the company is hoping that when it is fully operational, the process will be able to reduce bacteria by 99%. Alec Kyriakides, chief microbiologist at Sainsbury's, explained: "It is not about changing the product in any way and simply uses hot water to kill the bacteria.