Missions new wraps.

Mission's new wraps.

This week's product news includes a new vegan range from Holland's Zwanenberg Food Group and vegan buns from Finsbury Food Group's foodservice arm.

Mission launches 'better for you' wraps in the UK

Gruma-owned Mission, which makes wraps and pitta bread, has launched a 'better for you' wraps range in the UK.

The company's Mission Simply Good Quinoa & Chia and Mission Simply Good Sourdough & Linseed are launching into retail now.

Ieva Dvilinskiene, senior brand manager in the UK at Mission, said: "Latest research showed that consumers are changing their habits when it comes to food.

"Our Simply Good range takes the advantages of consuming super seeds and sourdough and adds them to a versatile product, that's easy to consume."

Dvilinskiene suggests the products will be perfect for pre-family consumers and so-called 'empty nesters', who tend to search for granary bakery options.

The Mission Simply Good range will be available in pack formats of six and will have a RRP of GBP1.50 (US$1.96).

Cargill joins forces with TGI Fridays on frozen burger line

US agri-food giant Cargill is joining forces with restaurant group TGI Fridays on a new frozen beef patty range.

The burgers will be available from retailers in four flavours: bacon cheddar, house-seasoned, caramelised onion and jalapeño white cheddar.

Deborah Socha, value-added brand manager for Cargill's protein business, said: "We see companies bringing their own brands to the frozen patty space, but our research indicates that consumers are more likely to try brands they can trust.

"TGI Fridays is a well-known brand with a multi-decade reputation for bold flavour and trusted quality. They absolutely deliver on that."

Each box includes six frozen beef patties in resealable packaging.

Tesco launches own-label baby food range

UK 'big four' supermarket Tesco has launched its own baby food brand.

The new Exclusive to Tesco baby food range is made up of 15 new products including pouches, ready meal trays and rice cakes and will be available in more than 700 stores.

All products within the range contain no added salt or sugar, no artificial colours or flavouring and the meals have a vegetable content of at least 45%.

The range consists of: Prune Baby Food Pouch, Carrot Baby Food Pouch, Apple & Mango Pouch, Pear & Apple Pouch, Pea Parsnip Pear Pouch, Carrot, Sweet Potato & Swede Pouch, Courgette, Aubergine and Red Pepper Pouch, Spaghetti Bolognese Pouch, Tomato & Courgette Spaghetti Mini Meal, Spaghetti Bolognese Baby Tray, Cottage Pie Baby Tray, Vegetable Rice, Apple Rice Cakes, in two sizes, and Pear & Berry Rice Cakes.

The RRP ranges from GBP0.45 to GBP1.80 (US$0.59 to $2.36).

Sinead Bell, the category director for baby, beauty and toiletries at Tesco, said: "Our organic range of pouches, trays and snacking encourages the experience, enjoyment and exploration of food with health, taste and quality at the heart of every recipe."

Zwanenberg Food Group launches vegan range

Dutch company Zwanenberg Food Group, best known for its meat products, has launched four vegan products under its Kips brand.

The liverwurst specialist has launched vegetarian liver sausage, pate, spreadable liver sausage and steak tartare. 

It is the first vegan range launched under the Kips brand. The company said the move has been dictated by changes in consumer habits.

Zwanenberg's Jo-Anne van der Laan said: "We note for some time that meat consumption is declining slightly each year. Flexitarians choose occasionallyto  eat meat. We are responding by now bringing vegan products under the brand Kips."

Zwanenberg exports canned meat, including the brand Zwan, to more than a hundred countries worldwide. It has its own production sites in the Netherlands, the UK and the US.

Finsbury Food Group's Kara arm unveils vegan brioche-style bun

Kara, the foodservice arm of the UK's Finsbury Food Group, has launched a brioche-style bun aimed at vegan and dairy-free consumers. 

Targeted at end users including pubs, restaurants, hotels and cafes, the buns substitute the egg glaze and butter contents with dairy-free alternatives.

Danielle Meehan, foodservice NPD manager at the company, said: "After witnessing a rise in both veganism and interest in brioche amongst different diners, we knew we had to begin offering an option that could hit both markets with a product that satisfies the need for brioche whilst suiting the vegan lifestyle. 

"This brioche-style bun still delivers all the flavours of a classic brioche but is a more inclusive premium burger carrier perfect for both vegan and non-vegan diners."