Nestle China dairy marketing chief unveils new product

Nestle China dairy marketing chief unveils new product

The products we picked out this week include Chobani expanding its range beyond yogurts in the US and Ferrero entering a new segment in the same market.

Nestlé expands A2 range of products in China

The world's largest food maker has stepped up its efforts in the segment for A2 nutrition products in China.

Nestlé has launched an A2 "milk powder tailored for the whole family" under its local brand Yi Yun. The powder is sold under the new sub-brand Shu Chun.

Henry He, marketing director of Nestlé's dairy business in China, said: "With the improvement of the living standards of Chinese people, consumers are seeking better and better nutrition for the whole family, which makes the intestine-friendly, A2 beta casein a highly sought-after product."

The powder will initially be available at supermarkets such as Wal-Mart, Carrefour and RT-Mart, as well as on Nestlé's stores on Jing Dong and Tmall.

Pots & Co ventures into hot puddings with Lava Cakes 

Pots & Co, a UK-based desserts business, is moving into the hot puddings category with the launch of a two-strong range of Lava Cakes.   

Hot Chocolate & Salted Caramel is a chocolate cake with a sweet salted caramel core, while Hot Butterscotch is a sticky date pudding with a butterscotch centre. Both come in terracotta pots for a "more artisanal look".  
Founder Julian Dyer said:  "Our founding principle was to create proper puddings to enjoy at home, taking our reference from classic flavours we know people love. Classic puddings invoke nostalgia and comfort, like the traditional sticky toffee and warm chocolate puddings. We've reinvented these with a pinch of Pots & Co flair, imagining these with a molten sauce erupting over the cake, and adding in exciting twists on flavour with salted caramel and dates."

Pots & Co's Lava Cakes roll out in Sainsbury's today (20 November) at a recommended retail price of GBP2.00 (US$2.58) each. 

Chobani moves beyond yogurts with oat-based products and creamers launch

US-based Greek yogurt business Chobani is extending its product range with the launch of oat-based products and dairy-based creamers.

Its new Chobani Oat drinks are made with organic oats and are gluten-free while the New York State-based company's "batch-fermented oat blends" contain "billions of probiotics".

The Chobani Coffee Creamers are said to have five or less natural, simple ingredients, including locally-sourced milk and cream.

The new products are Chobani's first foray outside of the yogurt category.

Chobani Oat Drinks are available in four flavours - Plain, Vanilla, Chocolate and Plain Extra Creamy with a RRP of US$3.99 per 52oz carton. An Oat Drink Barista Blend, designed to behave like steamed whole milk in coffee and tea will be available from December.

Chobani Oat Blend cups are available in Vanilla, Strawberry Vanilla, Blueberry Pomegranate and Peach Mandarin variants with a RRP of $1.99 per 5.3oz cup.

The firm's Chobani Oat Blend with Crunch is available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch, flavours with a RRP of $1.99 per 5.3oz cup.

Chobani Coffee Creamers come in four flavours - Caramel, Sweet Cream, Hazelnut and Vanilla - with a RRP of $3.99 per 24oz bottle.

Ferrero expands chocolate range

The Italy-based confectionery giant has entered a new product segment in the US.

Ferrero, the owner of Ferrero Rocher and Kinder Joy, has launched assorted boxed chocolates.

The company described its Golden Gallery Signature chocolates as "premium", using ingredients such as "Piedmont hazelnuts and Arabica coffee beans".

Alessandro Rapali, vice president of marketing for premium chocolate for Ferrero in North America, said: "As the number one praline brand in the world, Ferrero is uniquely poised to lead the market with the expansion into a whole new chocolate space, bringing multiple fine chocolate flavour varieties to one assorted box."

The chocolates are sold in boxes of 24 or 12 pieces with an MSRP of US$12.49 and $6.29 per box, respectively.