Unilevers Asian Street Style Pot Noodles

Unilever's Asian Street Style Pot Noodles

The pick of this week's new products include snack bars from Soylent, Tesco launching a vegan sausage roll and Unilever adding a Street Style range to its Pot Noodle brand.

Unilever goes Street Style with Pot Noodles

Anglo-Dutch consumer goods brand Unilever has shaken up its on-the-go Pot Noodle brand with new variants under the Asian Street Style title.

Available in Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho flavours, the new range is intended to "tap into the huge trend for world food flavours and popular street food dishes".

The pots are low in fat and contain fewer than 250 calories.

Lena Portchmouth, brand lead for mini meals at Unilever UKI, said: "We know that shoppers are no longer satisfied with a sandwich or salad at lunchtime, instead they're looking to try a variety of flavours as our taste palettes become more adventurous."

The pots have a RRP of GBP1.75 (US$2.26).

Kraft Heinz teams with Ree Drummond in Pioneer Woman dressings

Kraft Heinz is launching a range of dressings and dips in a collaboration with Ree Drummond, the creator of The Pioneer Woman.

Drummond is a cookbook author, TV personality and the creator of The Pioneer Woman website.

The Pioneer Woman line is available across stores nationwide in the US, including Ranch Dressings & Dips in two flavours: Frontier Ranch and Spicy Southwestern Ranch in 12-once bottles carrying a suggested retail price of US$3.29. A spokesperson at Kraft Heinz said it is producing the range under licence.

There are also four varieties of The Pioneer Woman BBQ Sauces: Frontier, Apple Brown Sugar, Peach Whiskey and Honey Habanero priced at $2.99 for a 15-oz jar.

The range will be extended in May with The Pioneer Woman Pasta Sauces consisting of five flavours: Italian Sausage & Peppers, Rustic Bolognese, Marinara, Four Cheese, and Garden Vegetable priced at $3.99 for a 24-oz jar.

Food for Progress extends Oumph plant-based range

Sweden's Food for Progress has launched a plant-based burger made from soybeans and beetroot as part of its Oumph range.

It will be available from local retailers including ICA, Beregendahls and Axfood, and also sold into the foodservice channel.

Other new additions to the Oumph range are Sticky Smokehouse Oumph 'ribs' and Oumph mince.

Food in Progress' Henrik Akerman, said: "Oumph has with previous launches proved that our products have the ability to pursue new audiences eating plant-based. These products are no exception, and our goal is that they will arouse interest outside vegan and vegetarian audiences.

"This is a strategically important launch for us, and we want these products to seriously take up the fight against the established brands in the category by broadening our range."

Samworth Brothers ' Soreen brand Seeds & More Loaf

Soreen, the malt loaf brand owned by UK food company Samworth Brothers, has extended its range with Seeds & More Loaf.

The new malt loaf is filled with cranberries, pumpkin seeds and sunflower seeds to create what Soreen describes as "a deliciously squidgy loaf with a tasty crunch".

It points out that the loaf is a source of protein and fibre but is also low in saturated fat and lower in sugar than standard cake.

Mark Simester, managing director at Soreen, said: "Our new Seeds & More Loaf now gives consumers the opportunity to buy their favourite Malt Loaf brand in a delicious seeded variant, while giving retailers the chance to leverage the strength of the Soreen brand and add value to the category."

The 260g Seeds & More Loaf is available in Tesco with a RRP of GBP1.50 (US$1.94).

Soylent tries again on bars

Soylent, the functional food and beverage supplier, is rolling out a line of snack bars in the US.

The Soylent Squared range was described by the company as "the first 100 calorie mini-meal bar".

The bars are available in cases of 30 bars on soylent.com. Three flavours have been developed - Chocolate Brownie, Salted Caramel and Citrus Berry.

"There are a lot of bars out there but most are high in sugar, use less sustainable animal-derived protein and often lack the nutrients that your body needs to thrive," Bryan Crowley, Soylent's CEO, insisted.

Tesco eyes vegan sausage-roll lovers

A few weeks after bakery retailer Greggs grabbed UK headlines with the launch of a vegan sausage roll (developed in partnership with Quorn Foods), Tesco has launched its own version, containing soya.

The meat-free sausage roll became available from Tesco's in-store bakeries yesterday (22 April), sold at GBP0.75.

The retailer described the product as "puff pastry filled with soya-based Lincolnshire style sausage, seasoned with sage and onion".

UK ice-cream maker Wheyhey enters new category

Wheyhey, the UK-based, high-protein ice cream brand, is to launch a range of chocolate confectionery products.

The company said its Wheyhey Chocolate Clusters are "the only low-sugar, high-protein product on the market". Sold in 20g packs, the snacks contain 90 calories. Per serving, there is 1g of sugar and 4.5g of protein. Based on 100g, the snacks would contain 4.9g sugar and of 22.7g protein. 

Wheyhey said the product, which took 18 months to develop, are available on its website wheyhey.com.

The London-based firm's ice cream is stocked by Tesco and Sainsbury's. Wheyhey said it is "expecting an imminent announcement" on a supermarket listing for the new snacks.

From the just-food archive, October 2014: The prospects for protein - The bitesize interview with UK protein ice cream brand Wheyhey

Beyond Burger hits retail in Canada, Switzerland

Beyond Meat, the US meat-alternative business, has secured more retail listings for its vegan burger.

The Beyond Burger is to be sold at major Canadian grocers including Loblaw, Metro Inc and Sobeys. The product will also be available at Coop, one of Switzerland's major food retailers.

On the Canadian retail launch, Beyond Meat founder and CEO Ethan Brown said: "We are about accessibility and meeting people where they're at in their journey-- whether you're a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you're eating and feel great afterward."

In Canada, the burger will be available in the meat case at a recommended price range of CAD7.49-7.99 (US$5.57-5.95).

At the Coop stores in Switzerland, the burgers will be sold in a two-pack in the retailer's frozen aisle at CHF7.95 (US$7.79).

Yesterday, California-based Beyond Meat formally announced its IPO - and said it could receive gross proceeds of up to US$201m from the Nasdaq listing.