Eatontown, NJ-based New World Restaurant Group (NWRG) has announced that Max Craig, who was until recently CFO for the Taco Bell unit of PepsiCo/Tricon Global Restaurants, has joined the company as CFO. The company also announced that it has promoted Paul J. B. Murphy III, executive VP of its Einstein/Noah business unit, to COO for the entire group. NWRG additionally named Richard R. Lovely, a former Pepsico/KFC and First USA human resources executive, as chief personnel officer, a newly created position.