HKScan - expanding its foodservice offering in Sweden through the deal

HKScan - expanding its foodservice offering in Sweden through the deal

Finland-based food group HKScan has inked a commercial cooperation agreement with local peer Apetit.

Under the terms of the deal, HKScan will sell Apetit's plant-based products in the Swedish foodservice channel.

HKScan will act as a distributor of Apetit's products from the beginning of February.

In July, HKScan said it wanted to expand its sales into the foodservice channel. It said today (18 November) that demand for plant-based food is growing in the foodservice area and that the products it plans to distribute have been pre-tested with end customers in Sweden and been well received.

Speaking about the deal with Aperit, HKScan CEO Tero Hemmilä said: "It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the foodservice channel. 

"The commercial cooperation with Apetit in Sweden supports HKScan's strategic target to grow into a versatile food company."

Apetit CEO Esa Mäki said: "Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish foodservice channel."

The cooperation will start with frozen products sold under the Apetit brand.