Norwegian meat group Nortura is launching a line of vegetarian alternatives to meat, called MEATish. 

The line, which will be rolled out in collaboration with retailer Rema 1000, includes MEATish bowls, nuggets, bites and burgers. It is made from GMO-free soy beans and Norwegian eggs. The company said the products have “equivalent or higher” protein and less saturated fat than meat options. 

Nortura said it is one of “several” vegetable-based projects it is working on. Nortura said the range aims to cater to people who “have dinners without meat occasionally”. 

“We want to have good Norwegian-produced vegetarian options. In Nortura we have the equipment, the capacity and expertise to produce good [vegetarian alternative] adapted Norwegian palates,” CEO Arne Kristian Kolberg said.

Kolberg said the products have a flavour and texture that resembles Nortura’s processed meat ranges.”We have put much effort into product development to make this happen, and hope that consumers will like the result as much as we do,” he said. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The soy beans Nortura is using are produced in North America but the company said it is working on establishing Norwegian supply.