, the premier eCommerce service provider to the Food and Pharmaceutical industries, will be launching its European marketing campaign at HiE 2000. Suppliers, manufacturers, distributors and retailers visiting stand A227 will be able to view's website and identify how they can use NutraBid's web-based tools to enhance sales, reduce procurement costs, and improve process efficiencies. serves the Food and Pharmaceutical sectors, with a focus on Nutraceuticals. The company offers a broad range of services that can be customized to meet each customer's unique needs. NutraBid's current client roster includes many well-renowned European companies using one or more of the following NutraBid services.

Buyers with large volume of purchases for direct or indirect materials can use NutraBid to lower total transaction costs and improve their procurement process through NutraBid's Electronic Auction tool and offline expertise. Company President, Roopa Makhija, points to's strength in electronic procurement. "Our first on-line reverse auction was one of the largest yet seen in the Nutraceutical industry. Twenty-seven products were auctioned at a total value of $7.5 million - and this is just the start. We have several auctions scheduled before the end of the year."

NutraBid also offers companies the opportunity to brand and sell products through their own websites using NutraBid's eCommerce platform through its SellOnLine offering. Says Ms. Makhija "Our ultimate vision is to streamline the selling process by providing suppliers the ability to take orders, sell products, and invoice customers electronically via the Internet."

The NutraBid marketplace allows companies to buy and sell ingredients, finished goods, equipment and services online. Sellers benefit from an on-line presence which complements existing branding campaigns as well as global access to a wide range of customers, shorter sales cycles, reduced inventory and faster time to market. Buyers using NutraBid can rapidly check supply, pricing and availability of key material as well as source hard-to-find products at the click of a mouse.

For further information on, please contact: Roopa Makhija, President, NB Ventures Inc, 67 Walnut Avenue, Suite 205, Clark, NJ 07066, USA. Email:

For further press information and screen grabs, please contact: Henry Dixon/Emma Edwards at Barrett Dixon Bell, Craig Court, 25 Hale Road, Altrincham, Cheshire, WA14 2EY. Tel: +44 (0)161 925 4700 Fax: +44 (0)161 925 4701. Email:

Editor's note:

NutraBid ( was founded in 1999 to be the premier eCommerce service provider to the Food and Pharmaceutical industries, with an initial focus on nutraceuticals. NutraBid's mission is to help these industries profitably participate in the eCommerce revolution through state-of-the-art digital infrastructure. The company offers electronic marketplace, electronic procurement, SellOnLine, and back-end system integration services to the industry. These offerings serve to streamline the information flow and improve the efficiency of the entire supply chain.

Privately held NutraBid, based in New Jersey, is owned by NB Ventures and backed by institutional investors. NutraBid is steered by renowned industry and academic experts who provide insights relating to eCommerce in food, pharmaceuticals, and nutraceuticals.